Design. Marketing. Photography.
Pizza Hut
With a group of five other students, I participated in developing a campaign for Pizza Hut, the client for the 2014-2015 National Student Advertising Competition year. We were provided with a case study and developed a campaign to meet the objectives that Pizza Hut had. Beginning with the early stage of research for the campaign, we worked together much like an agency, and saw it through to the final presentation. We all shared many hats during this campaign but I mainly served as one of the creative directors and presenters. Click on the button to the left to download and view our entire campaign.
Sentrévani
In my copywrighting class, we had to invent
our own waterbottle company and create it's name, tagline, text on advertisments, along with creating an interactive billboard and event.Here is a little about the waterbottle company I came up with, Sentrévani.
Sentrévani wanted to be every family’s go to choice for water bottles. Targeting married,
25 to 35 year olds; we were able to show their target audience that Sentrévani is a family owned company with big dreams, values, and Greek roots. Proving that Sentrévani (meaning fountain in Greek) flows in the family.
Yurbuds
Yurbuds presented their problem to my copywrighting class, they were looking to become the top dog in the wireless sport earphone category, with the launch of their new Bluetooth sport earphones. While doing this they wanted to increase awareness of Yurbuds and educate current Yurbuds' customers of the new wireless product. Their target audience was the tech savvy athlete and gym goer aged 25 to 55. My class and I had the opportunity to show the target audience that with the wireless technology, sport earphones were never our buds but rather Yurbuds.
For this campaign I worked on the tagline and text for the advertisements, along with creating an event for Yurbuds to host.
Purell
The final company my copywrighting class worked on was Purell. They wanted to target the female head of household, who believes that once one person in her family was sick, it is only a matter of time before the rest of them get sick. We had the opportunity to convince the target consumer to use Purell’s Advanced Hand Sanitizer and make her realize the necessity of Purell if she wanted to keep her family healthy.
For this campaign, I created the text for billboards and a commercial.