Two Men and a Microphone

 

 

Who doesn’t want to be first? Numero uno. The top dog. The first pick. Ever since we were in grade school we have been focused on coming in first. Wanting to be the first pick to play kickball or being the best speller in the class. Now that we are older, coming in first has a whole new meaning. The companies we work for want us to be the best and raise the company’s ratings so they are the consumer’s first pick. Sports teams look at ratings, along with cell phone companies, food chains, radio stations, the spectrum only gets wider from there. It takes a lot of hard work and dedication in order

to bring a company into the spotlight and make everyone want them to “be on their team.” If you listen to a radio in

St. Louis, at some point during the day you probably listen to two deejays who are doing just that. They are working

their tails off and it is showing.

 

Mason and Remy, deejays on 93.7 The Bull and 103.3 KLOU, have been helping iHeart Media rise their ratings up to number one in St. Louis for the past four years. Since June of this year, they have been working on raising KLOU’s ratings as they have done for The Bull in the past. Within the past five months, their show on KLOU already is showing massive jumps in their ratings. iHeart Media tracks their ratings using a Portable People Meter rating system (PPM). Where designated people wear these devices, which can track every time someone begins listening to a station, even online.

With the PPM system, the radio station receives weekly updates, instead of the “old school” monthly updates. Mason

says that since working at iHeart Media this was his first interaction with the PPM system, “it’s intense, but I’ve never

been able to monitor ratings like they do here.” This helps them figure out what they are doing wrong and correct it i

n a timely manor.

 

What does Mason and Remy’s secret sauce for an interactive, top-notch radio show consist of? During the early years

of their show, Mason said they “made some videos, worked hard on social media, threw some spaghetti at the walls

to see if it stuck and found a good result.” They figured out what made their audience tick and derived their show from that. Remy agrees with Mason and says it is "by offering things that ‘typical’ radio shows wouldn’t normally offer. A fun, social media atmosphere and high quality videos to name a couple.” In the end they want to be talking to their listeners about what everyone else is talking about and if possible bring it to them first. It is this format that awarded Remy with

the Top 30 Deejays Under 30 Award this past year. These 30 deejays are chosen from across the country. Dusty, the program director on The Bull says, “On and off the air they are true professionals, and always giving 110%.” No wonder every station they have come to has their ratings increased.

 

You either laugh at them or with them everyday or may think of them as your best friend you never met. In some way, Mason and Remy make your morning or evening drives worthwhile, bringing you “What’s Awesome” stories, Friday Party Jams, and opportunities to win some tickets. It is easy to see they are some of the hardest working deejays out there.